Privacy Policy

Naturally Fit ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at naturallyfit.ca, make a purchase, or interact with us in any way.

By using our website or services, you consent to the data practices described in this policy. If you do not agree with these practices, please do not use our website.

Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our services.

Information You Provide

• Account Information: Name, email address, password, phone number, and billing/shipping addresses when you create an account
• Order Information: Payment details, purchase history, and delivery preferences when you make a purchase
• Communication Data: Information you provide when you contact us, leave reviews, or subscribe to our newsletter
• Wholesale Applications: Business information, tax identification numbers, and references when applying for wholesale accounts

Information Collected Automatically

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, and referring websites
• Cookies: Small data files stored on your device to enhance your browsing experience
• Location Data: General geographic location based on IP address

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and payment
• Create and manage your account
• Communicate with you about orders, products, services, and promotions
• Provide customer support and respond to your inquiries
• Personalize your shopping experience and recommend products
• Send marketing communications (with your consent)
• Improve our website, products, and services
• Detect and prevent fraud and unauthorized activities
• Comply with legal obligations

Information Sharing

We do not sell your personal information. We may share your information with:

• Service Providers: Third parties that help us operate our business (payment processors, shipping carriers, email providers, etc.)
• Business Partners: Partners who offer products or services jointly with us
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us permission to share your information

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep you logged in to your account
• Remember your shopping cart
• Understand how you use our website
• Personalize your experience
• Deliver relevant advertisements

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our website.

Data Security

We implement industry-standard security measures to protect your personal information:

• SSL/TLS encryption for all data transmission
• PCI-DSS compliance for payment processing
• Regular security audits and monitoring
• Access controls and employee training
• Secure data storage with leading cloud providers

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing communications at any time
• Portability: Request your data in a portable format

To exercise these rights, please contact us at privacy@naturallyfit.ca.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When you close your account, we will delete or anonymize your information within 90 days, except where we need to retain it for legal, tax, or audit purposes.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: